In this blog, we partnered with Uptown Dallas Properties who details the essentials of color psychology in home staging. If you are staging a home to sell, there are many things to look out for, including the use of color. That's because colors play an important role in shaping our emotions and mood. So you shouldn't forget to evaluate the colors your buyers face when visiting the property, warns Scott of Uptown Dallas. We will talk color psychology and pair some of our very own staging project photography to show you how we apply color in home staging. After reading this, you'll know which colors convert your prospects into buyers and which ones won't help at all.
Green
Green is all about the connection with nature. While the cultural connotations vary, there's no doubt about its relationship with lush wilderness. Green is soothing on a primitive level as it reminds us that food and water surround us.
Green and greenery used in an open concept East Dallas home.
Green plants work well in-home staging. For many people, having some greenery around gives them a reassuring feeling about the place. And you can use a more neutral green in bedrooms.
Red
Red stands for love and passion. It's a powerful color that captivates the senses in any room. That's why you should use red as an accent color. When there's too much red in the room, it can be uncomfortable. Some people describe a sensation similar to suddenly seeing a stop sign on the road.
Use red to draw attention to particular details in your home. This is where red has no match in its strength to capture buyers' attention. The choices are endless here. For example, you could place bright red candles on the rim of a whirlpool bath you want people to notice. Or you can place a basket of red apples on a recently finished granite countertop.
Blue
Blue is a soothing color. In many surveys, blue comes out on top as the peoples' preferred color. You won't fend off most buyers if your interior design relies mainly on blue.
Navy blue used in a living room in University Hills.
However, you can always use more blue. People love relaxing bathrooms that come with a 'spa feeling'. Putting soft touches of blue in your bathroom will pique the interest of many buyers.
Purple
Upscale homes benefit from purple as this color is associated with royalty and wealth. However, purple comes with a variety of shades, which creates potential in non-luxurious homes as well.
You could place purple accent pillows against white walls. Purple flowers, such as lavender, give a mature and sophisticated look. You should definitely try using purple blossoms in a bathroom setting. They will create a refined, luxurious look to upscale bathing areas.
Yellow
Yellow carries the essence of joy and happiness. It's a bold choice in home staging. You have to make sure the amount of yellow used doesn't come off as overstimulating.
We used yellow in the accent pillows and textiles in this staging.
You could try the following design solutions to harness the liveliness of yellow:
· Use yellow vases for placing seasonal wildflowers in them
· Offset white pieces of furniture with items in bold yellow
· Add a touch of sunshine to the kitchen area by investing in a set of yellow kitchen utensils
· Match yellow with black to create a striking honey bee pattern
White
White is the color of purity and cleanliness. It's definitely a color to have in your home. But relying too much on white can make your property look too neutral or sterile.
White used in a dining room in the Bishop Arts District.
White walls work well in modern homes. Sometimes you have to offset the white with colorful items and accentuated details or you can work with different shades of white, such as creamy white, a classic off-white, or ivory.
Various tips for color use in home staging
· Use accent colors to grab the buyer's attention where you want
· Dedicate neutral colors like white for areas that need to look clean
· Make the central color palette in your home as neutral as possible
· Avoid neon colors because these are for niche appeal
· Choose friendly and inviting colors, you want people to feel at home
The bottom line: color psychology for home staging
Home staging allows you to sell your home quicker and picking the right colors is a vital part of your staging plan. Colors affect our thoughts and emotions so the right colors can literally boost your chance of finding a good buyer. Inappropriate colors, on the other hand, may prevent you from closing sales. We hope the tips outlined in this blog help you make better color choices in home staging!